Case Study 1

Edward Holdings – The Eye, Galway

Approached by Edwards Holdings to put together a team to design, build and operate The Eye cinema in the heavily competitive Galway market.
Cinema Next applied their industry and operational expertise to
. Review the market and recommend an increase in screens from four to nine, including a VIP screen
. Re – configure the layout of screens
. Increase it’s competitive appeal through design and integration of the cinema internally
. Reduce capital costs
. Develop operational procedures and controls
. Bring the cinema to market operationally and commercially
. Manage pre and post launch research

The outcome has been an overwhelming design, operational and commercial success consistently exceeding competitor admissions with half the capacity.

Case Study 2

Mivan – Liberty Center, Bucharest

Mivan are developing a number of retail centres across Romania. Cinema Next consulted on the integration of cinema and leisure offer into these centres including
. Research of the catchment,demographics and admissions of potential markets
. Advice on space requirements, design and configuration for each market
. Advice on the integration of the cinema and leisure offer into the overall environment including operator choice and size of operation

Cinema Next were further engaged to manage the design, fit out, launch and ongoing operational delivery of the cinema offer within The Liberty Center in Bucharest including
. Review of quality of design to ensure long term stand out in a competitive market
. Project management of design and build
. Management contract for operations, programming & marketing under The Light Cinemas brand
. Introduction of digital cinema, programming and audience development activity including membership programme and alternative content – 6D, conferences, National Theatre, Sport, Opera, 3D, Concerts, Comedy and live events
. Management of cinema launch including exclusive premiere of Bond, Quantum of Solace
. Ongoing partnership with centre management to drive footfall

Case Study 3

APN Property Group – Halle, Germany

CinemaNext were appointed by APN to review the market and identify an operator who would increase footfall to their existing cinema and retail centre. Having established there was no suitable existing operator to take on the project Cinema Next
. Set up a branded solution on their behalf
. Took over the management contract
. Introduced digital cinema, programming and audience development activity including membership programme and alternative content – conferences, National Theatre, Sport, Opera, 3D, Concerts, Comedy and live events
. Re-launched the cinema with a premiere of Ice Age 2

This activity has successfully doubled audiences in the first year with consequential positive effects on the centres overall footfall.

Case Study 4

London Borough of Hammersmith & Fulham

Engaged as market experts by government local authority to advise on the market feasibility of an existing cinema that applied for permission for change of use. Cinema Next provided
. Market analysis including demand, catchment and competitor review
. A feasibility study outlining actions for success going forward
. Full cinema financial case study and national examples
. Preparation of proofs of evidence in readiness to act as expert witnesses