The Wireworks, Warrington
for Modus and Warrington
Borough Council

Working with a Modus to secure an out-of-town position facing competition from town centre development.
The out-of-town Wireworks project in Warrington was one of two competing schemes – the other, Time Square (SIC) an in-town development. Both projects featured cinemas. Following objections from the developers of the in-town scheme, both were subject to a Planning Enquiry. Cinema Next was engaged to demonstrate that the Wireworks scheme, although formally out of the town centre, had a number of benefits over and above the Time Square location.
Cinema Next carried out a full market study on the existing and proposed provisions. The evidence we presented to the Inspector showed that the Wireworks scheme featured a quality, all-digital cinema that would not sit suitably at the Town Square location and the evident ‘drinking culture’ surrounding the site. We also demonstrated that Wireworks provided better public transport links. Warrington Borough Council accepted our evidence as valid and upheld the Council’s decision to grant full planning consent to the Wireworks scheme.